Privacy Policy
This policy explains what personal information AlfaDarling collects, why we collect it and what we do with it.
Who we are
AlfaDarling is a trading name of Maher Global Trading ("we", "us", "our"), the seller responsible for this website and our digital products. Maher Global Trading is the data controller for the personal information described in this notice, which means we decide why and how that information is processed.
Information we collect
- Information you give us: your first name and email address when you subscribe or take a quiz, and the details you provide when you contact us or buy a product.
- Quiz responses: the answers you select, so we can show you a result and send it to you if you ask us to.
- Usage information: pages viewed, approximate location, device and browser type, collected through analytics.
How we use it
- To send the emails you asked for, and to tell you about our own products.
- To deliver and support any product you purchase.
- To understand which articles are useful and improve them.
- To keep the site secure and prevent abuse.
What we don't do
We do not sell your personal information. We do not share your quiz answers with advertisers.
Legal basis for processing
- Performance of a contract: creating your account, delivering and supporting a product you purchased.
- Consent: sending marketing emails, emailing your quiz result, and non-essential cookies. You can withdraw consent at any time.
- Legitimate interests: keeping the site secure, preventing fraud and abuse, and improving our content and products.
- Legal obligation: keeping tax, accounting and compliance records.
Who we share data with
- Service providers and subprocessors: hosting, email delivery, analytics and customer support tooling, acting on our instructions.
- Paddle.com Market Ltd ("Paddle"): our online reseller and Merchant of Record for all orders. Paddle processes payments, subscription management, tax compliance, invoicing, refunds and billing-related support, and acts as a controller for the payment data it collects under its own privacy policy.
- Professional advisers: legal and accounting advisers where necessary.
- Authorities: where we are required to disclose by law.
Security
We use appropriate technical and organisational measures to protect your personal information, including encryption in transit (HTTPS), access controls and least-privilege access to systems holding personal data, and vetted providers under data processing terms. No method of transmission or storage is completely secure, but we review our measures regularly.
International transfers
Our providers may process data outside your country. Where data leaves the UK or EEA, we rely on adequacy decisions or Standard Contractual Clauses as appropriate safeguards.
Cookies
We use cookies and similar technologies for essential site functions and for analytics. You can block or delete cookies in your browser; essential functions may stop working if you do.
Your rights
Depending on where you live, you may have the right to access, correct, delete or export your data, and to object to certain processing. Every marketing email contains an unsubscribe link. To make a request, use our contact page.
Data retention
We keep subscriber data until you unsubscribe or ask us to delete it, and purchase records for as long as required for accounting and legal purposes.
Children
AlfaDarling is intended for adults and is not directed at children under 16.
Changes
We may update this policy. Material changes will be reflected on this page with a new effective date.
Contact
Privacy questions: alfadarlingstore@gmail.com, or via our contact page. Controller: Maher Global Trading (trading as AlfaDarling).